GLOBAL BRAND FORUM

Building Brands Through Distruption

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PROGRAMME (subject to change)

DAY 1 | DAY 2

Day 1, Thursday, 14 August 2008
8.00 am	Registration of Guests
9.00 am	Opening Address by Minister
9.10 am	Welcome Address by Chairman GBF
9.20 am	“Web 2.0 – The Next Leap Forward”
10.20 am	Q&A
10.45 am	Coffee Break
11.00 am	“Maverick PR Strategies for Brandbuilding- New Rules of Communication Without Spending a Million Dollars”
11.45 am	Q&A
12.00 pm	PANEL DISCUSSION “ Maverick Approach to Branding”
12.45 pm	Brand Icon Award for
1.00 pm	Lunch
2.00 pm	“Branding Yourself”
2.30 pm	Q&A
3.00 pm	“Branding In The Gaming Industry – What It Takes to be a Leader”
3.45 pm	Q&A
4.00 pm	Coffee Break
4.30 pm	“Retail Strategies for the Future”
5.30 pm	Q&A
6.00 pm	End of Day 1

Day 2, Friday, 15 August 2008

DAY 1 | DAY 2

8.30 am

Registration	Registration	Registration
WORKSHOP SESSION 1	WORKSHOP SESSION 2	WORKSHOP SESSION 3

9.00 - 10.00 am

“The Future of Retail Branding”

“Brand Building through CSR”

“Can you Quantify a Brand – Measuring Brand Value”

10.00 - 10.30 am

Q&A

Note:
•	Delegates paying SGD3,500 +7% GST is entitled to choose 1(ONE) of the 3 Workshops above.
•	* Limited seats available

Start of Main Conference

11.00am

Day 1 Review by S Karthik

11.15 am

“Hollywood – A sneak preview of the future“

12.15 pm

Q&A

1.00 - 2.00 pm

Lunch

2.00 - 2.45 pm

Panel Discussion
“Brand Building in an Attention Economy”

2.45 pm

“New rules for grabbing marketshare in china
- The pepsi story”

3.30 pm

Q&A

4.00 pm

Coffee Break

4.30 pm

“Building Brands Through Differentiation”

5.30 pm

Q&A

6.00 pm

Closing Remarks by S Karthik

Others:

1. Delegates Networking Party at Harry’s@Esplanade from 7-10pm.
(Free flow of drinks & food)

2. 15% discount for all delegates who show their Global Brand Forum Delegates Tag at any Harry's outlet during the two days of the forum

Please visit this page again for further updates.

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