1 July 2007, Singapore – Global Brand Forum 2007 today announced a partnership with Microsoft Digital Advertising Solutions to promote this year’s forum on “Creating Leader Brands” across multiple digital touch points. As part of the sponsorship, Microsoft Digital Advertising Solutions will utilise its network of Windows Live and MSN channels to raise awareness of the Global Brand Forum across online communities in Singapore, Malaysia, Thailand, Indonesia and the Philippines. The event, featuring former U.S. Vice President Al Gore, will be held on 6 and 7 August at The Ritz-Carlton, Millenia Singapore.
According to Karthik Siva, Chairman of the Global Brand Forum, “Microsoft’s participation as Online Media Sponsor underscores the importance of the Internet as a point of influence for international business and branding. With Microsoft’s vast online media network, as well as its relationships with technologically savvy clients and partners, we look forward to further enhancing the reputation of the Global Brand Forum among business leaders and other influencers.”
Grant Watts, General Manager for Microsoft’s Online Services Group for Southeast Asia, said, “Businesses across the region are recognizing the importance of online advertising as a key brand building tool. Today, people both at work and at home, are spending an increasing amount of their time online, reading news, looking at potential business partners, considering product purchases and doing research. This new and exciting way of business-to-business interaction is fuelling business growth and development. Through our Windows Live and MSN network, online advertising has the power to reach out to 456 million unique users globally, including key stakeholders and business influentials.”
The Global Brand Forum, often labelled as “the Davos of branding,” is in its fourth year. The forum, an inspirational platform for brands, businesses and leaders, consists of intellectually stimulating speeches, panel discussions, extended Q&A sessions and knowledge-sharing opportunities.
In addition to Al Gore (45th Vice President of the United States), the 2007 Global Brand Forum will feature John Quelch (Senior Dean of Harvard Business School), Kevin Roberts (Global CEO of Saatchi and Saatchi Advertising), Nigel Parsons (Managing Director of Al Jazeera), and Martin Roll (Brand Strategist and author of ‘Asian Brand Strategy’). The moderator for the Global Brand Forum 2007 will be Riz Khan, global anchor at Al Jazeera. This year, for the first time, the Global Brand Forum will be hosting a special plenary session on branding technology and new media on the first day of the forum.
Tickets to the 2-day forum are priced at S$3,500 per person and are now available. Those interested can also contact their local agents for tickets. Special discounts are available for purchase in bulk. For more information, please visit www.globalbrandforum.org.
The Global Brand Forum a thought leadership company aiming to raise the perspective and standards of businesses through exposure to and interaction with speakers who have redefined business and changed the world. Global Brand Forum speakers are icons and catalysts for change. The Global Brand Forum aims to be the world’s most inspirational and influential platform for ideas, dialogue and action in the area of brands, businesses and leadership.
Microsoft Digital Advertising Solutions is a robust set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital touch points. Advertisers can actively engage with their consumers through a suite of high-impact advertising products and platforms, reaching a global audience of more than 465 million unique users per month across the MSN network, as well as millions more through Windows Live, Xbox®, the Microsoft Office system and Live Search. Advertisers can feel confident they will achieve measurable results through groundbreaking research, advertising innovation, strategic planning and excellence in execution. More information about Microsoft Digital Advertising Solutions is available at http://advertising.microsoft.com/asia .
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