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Global Brand Forum and CORUM Timepieces team up to present the first-ever Brand Icon of the Year Award to former U.S. Vice President Al Gore in Singapore

New award will recognize outstanding branding achievement on an annual basis


19 July 2007, Singapore – Global Brand Forum, the most inspirational platform for brands, business and leadership and CORUM Watches today announced that former U.S. Vice President Al Gore has been selected as the first Brand Icon of the Year honouree. This is the first year for the award, which is to recognise the achievement of the individual in being an inspiration in the area of business and leadership and becoming a brand that inspires.

Al Gore is the plenary speaker at this year’s Global Brand Forum, which is being held on 6 and 7 August at The Ritz-Carlton, Millenia Singapore.

According to S. Karthik, Chairman of the Global Brand Forum, “This new award was created to highlight the achievements of someone in the global arena who has made a significant contribution to the branding industry and the world community at large. We choose Al Gore as our inaugural Brand Icon of the Year because of his unique and valuable contributions in the fields of media and the environment. The Global brand forum is about inspiration and what Vice President Gore has done is inspire the human spirit to take more responsibility in the way we do business and in turn creating a sustainable future”

In presenting Al Gore with the award, an 18kt red gold CORUM Romulus watch, CORUM Timepieces President Michael Wunderman said that Al Gore represents the kind of determination and commitment to excellence that is admired by so many companies. “We are very pleased to co-present this honour with the Global Brand Forum.”

The Global Brand Forum, often labelled as “the Davos of branding,” is in its fourth year. The forum, an inspirational platform for brands, businesses and leaders, consists of intellectually stimulating speeches, panel discussions, extended Q&A sessions and knowledge-sharing opportunities. In addition to Al Gore (45th Vice President of the United States), the 2007 Global Brand Forum will feature John Quelch (Senior Dean of Harvard Business School), Kevin Roberts (Global CEO of Saatchi and Saatchi Advertising), Nigel Parsons (Managing Director of Al Jazeera), Tony Fernandes (CEO, Air Asia), Richard Kimber (Regional Managing Director, Google, South Asia, Korea, Australia/New Zealand) and Martin Roll (Brand Strategist and author of ‘Asian Brand Strategy’). The moderator for the Global Brand Forum 2007 will be Riz Khan, global anchor at Al Jazeera. This year, for the first time, the Global Brand Forum will be hosting a special plenary session on branding technology and new media on the first day of the forum.

Tickets to the 2-day forum are priced at S$3,500 per person and are now available. Those interested can also contact their local agents for tickets. Special discounts are available for purchase in bulk. For more information, please visit www.globalbrandforum.org.

About the Global Brand Forum

The Global Brand Forum is a thought leadership company aiming to raise the perspective and standards of businesses through exposure to and interaction with speakers who have redefined business and changed the world. Global Brand Forum speakers are icons and catalysts forchange. The Global Brand Forum aims to be the world’s most inspirational and influential platform for ideas, dialogue and action in the area of brands, businesses and leadership.

About CORUM Watches

Since the company’s inception in 1955 in La Chaux-de-Fonds, Switzerland, CORUM has taken pride in being a refreshingly different and forward-thinking Swiss watch manufacturer.

In January 2000, the company – with its history of beautiful watchmaking and its impressive offerings of unique and unusual timepieces – acquired a new owner, Severin Wunderman, who revitalized CORUM’s original spark. This respected veteran in the watch industry once more set the family business on course for prosperity in close collaboration with his son, Michael. Together they pursued the conquest of new horizons with the spirit of adventure and distinction that has always been the key to the company’s renown. Their vitality has given rise to the brand’s invigorating mantra, “Unlock and Conquer.”

Media contacts

Stephanie Liu
DID: +65 6324 2533
Mobile : +65 9185 7374
Email: sliu@fulfordpr.com

Koh Wei Ling
DID: +65 6324 2260
Mobile : +65 9847 6949
Email: wlkoh@fulfordpr.com


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